Established in 2014, ETTE TEA COMPANY celebrates the suffix [–ette], which transforms words into a more diminutive nature. This represents the ideals behind the company: to be a boutique producer of gourmet loose tea leaves and tea bags that are excellent in taste, and much more personal. Tea blending comes first with the focus on palate experimentation; balancing nice tea with other ingredients to form a unique product. Careful thought and precise tastings are involved leading to the creation of each individual blends.
Combining the heritage and tradition of tea with modern and classic design, we aim to make cool tea blends and presents fine single-origin teas to aficionados everywhere.
Victor has a longtime fondness for tea leaves, herbs and local flavours and that has propelled him to craft out several bespoke tea blends for restaurants, corporates & banks in Singapore and the region.
Lipeng is extremely passionate and driven towards design and craft work. With a background in Design Communications, from LaSalle College of Arts, she went on
to hon her design skills in prominent advertising agencies such as Foundation Communications, DDB Worldwide and Grey Group Singapore.
She joined ETTE TEA COMPANY as Design & Marketing Manager full-time in 2015 and was
involved of in the entire design and branding cycle of the tea brand. Since 2018, she manages the company's entire operations.