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About Us

We are a contemporary tea company specializing in tea blends with Singapore and South East Asian taste, with our main shop & atelier nestled in a quiet stretch of Kreta Ayer Road in Chinatown. Starting with the original Pandan Chiffon tea out of a home kitchen-ette, we now offer an exceptional collection of tea and tea blends to cafes & restaurants in Singapore, Brunei & The Maldives. 

Established in 2014, ETTE TEA celebrates the suffix [–ette], which transforms words into a more diminutive nature. This represents the ideals behind the company: to be a boutique producer of gourmet tea blends that are excellent in taste, and much more personal. Tea blending comes first at ETTE TEA with the focus on palate experimentation; balancing tea with other ingredients to form a unique product. Careful thought and precise tastings are involved leading to the creation of each individual blends.

Combining the heritage and tradition of tea with modern and classic design, we aim to make cool tea blends and presents fine single-origin teas to aficionados everywhere.











Victor has a longtime fondness for tea leaves, herbs and local flavours and that has propelled him to craft out several bespoke tea blends for restaurants, corporates & banks in Singapore and the region.

 ETTE TEA was thus created as a romantic expression of his imaginative & curious palate in tea making. His unique creations are culmination of sight, smells and flavours of regional culture, cuisine and community; resulting in tea blends that rekindles a memory or emotion, from just a sip from the cup.



SIM LIPENG, Assistant General Manager








Lipeng is extremely passionate and driven towards design and craft work. With a background in Design Communications, from LaSalle College of Arts, she went on
to hon her design skills in prominent advertising agencies such as 
Foundation Communications, DDB Worldwide and Grey Group Singapore. 

She joined ETTE TEA as Design & Marketing Manager full-time in 2015 and was
involved of in the entire design and branding cycle of the tea brand. Since 2018, she manages the company's entire operations.